LICENSING AGENTS FOR THE SMURFS

THE APPOINTED LICENSING AGENT FOR FOR THE SMURFS

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Born Licensing are the appointed licensing agent for The Smurfs

Eternally young, The Smurfs began life in 1958 as comic book characters created by Pierre Culliford, better known under his pseudonym, Peyo, in the series "Johan and Peewit". The little blue characters' appearance was met with such success that they went on their own adventures in a dedicated comic book series, which is still ongoing. In 1981, The Smurf stories were adapted for television by Hanna-Barbera, a run that lasted for nine seasons and almost 300 episodes. After the first showing on NBC, a worldwide roll-out of the classic cartoon series made The Smurfs famous all over the globe.

With three blockbuster animated movies produced by Sony Pictures, as well as over 120 publishers and 100 broadcasters in more than 100 territories worldwide, 700 active licenses and five theme parks, The Smurfs brand is stronger than ever as they approach their 65th anniversary in 2023 as proud ambassadors of the UN Sustainable Development Goals. In 2021, the new Smurfs TV series in 3D CGI started its global journey on television, introducing a new generation of kids to the legacy of the Smurfs. Seasons 1 & 2 are now airing globally on TV and platforms, and season 3 is in production.

And more smurfiness was release with the new movie that came out in Summer 2025!

With over 100 characters including Papa Smurf, Smurfette, Brainy, Grouchy, and Clumsy - there’s a Smurf character for every creative advertising idea, across all age groups with an unrivalled ability to be instantly recognisable.

The Smurfs characters include:

BORN LICENSING’S WORK WITH THE SMURFS

As appointed licensing agents for The Smurfs, Born Licensing work with brands launch global advertising campaigns featuring the iconic Smurfs characters. Working closely with Rights Holders and brands, we handle every aspect of licensing Smurfs characters to create eye-catching and entertaining advertising campaigns.

SPEAK TO US ABOUT LICENSING A CHARACTER OR CLIP

We license famous characters and clips exclusively for advertising and marketing. Send us your brief and we'll give you a straight answer within 24 hours. Please note: we don't handle consumer product licensing, film screenings, or clearance for non-advertising content, so we only respond to advertising-related enquiries.