LICENSING AGENTS FOR HASBRO

HASBRO'S APPOINTED LICENSING AGENT SINCE 2015

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Born Licensing are the appointed licensing agent for Hasbro's brands for global advertising & marketing campaigns

Hasbro is a global play and entertainment company, whose goal is to be world-leading in their creation of highly engaging play and entertainment experiences, for adults and children alike. Hasbro connects to global audiences through toys, games, consumer products, television shows, movies and feature films, digital gaming, live action, music and virtual reality experiences. By combining established and inventive platforms, Hasbro’s iconic and instantly-recognisable brands have loyal audiences across the globe.

Hasbro’s brands include:

BORN LICENSING’S WORK WITH HASBRO BRANDS

Born Licensing has worked on some of the biggest global advertising campaigns featuring Hasbro's brands. We work alongside brands, their creative agencies and Hasbro to create scroll-stopping campaigns built around Hasbro's much-loved characters, from Transformers to My Little Pony. As Hasbro's appointed licensing agent, we manage the entire licensing process from start to finish, and our unique relationship means we do it without charging clearance fees to the client. We work closely with everyone involved to keep things running smoothly, so the agencies and brands can focus on what they do best.

GEICO licensed nostalgic toy Furby for their TV campaign. READ MORE >

Direct Line licensed Optimus Prime from the Transformers franchise to star in a follow-up to their hugely successful 'We're On It' campaign. READ MORE >

Bumblebee from the Transformers franchise starred in Direct Line’s ‘We’re On It’ campaign. READ MORE >

Inspira Health chose to license the classic game OPERATION for their campaign about minimally invasive surgery. READ MORE >

Hasbro’s Action Man figure danced through the desert in another ‘Epic’ campaign for price comparison site MoneySuperMarket. READ MORE >

Australian home builder, Simonds Homes, built their very own unique Transformer, tapping into the hugely popular Transformers franchise to reach a highly engaged audience. READ MORE >

Car manufacturers Subaru launched a new range of cars using Hasbro’s G.I. Joe action figure. READ MORE >

Allegheny Health Network created the world’s largest version of the classic board game Operation - complete with sound effects and a giant pair of tweezers! READ MORE >

British Bank Natwest licensed 90's toy Furby to help their campaign stand out to their target demographic. READ MORE >

Telco Spark NZ licensed Peppa Pig for an Out-Of-Home campaign that featured the title of the show. READ MORE >

SPEAK TO US ABOUT LICENSING A CHARACTER OR CLIP

We license famous characters and clips exclusively for advertising and marketing. Send us your brief and we'll give you a straight answer within 24 hours. Please note: we don't handle consumer product licensing, film screenings, or clearance for non-advertising content, so we only respond to advertising-related enquiries.