ABOUT BORN LICENSING, THE ADVERTISING LICENSING EXPERTS
PLENTY OF COMPANIES CAN CLEAR A LICENSE. WE DO FAR MORE.
We're specialist licensing agents, and entertainment IP for advertising is all we do. We know how the industry works, how rights holders think, and how to get agencies and brands the characters and clips they want, fast. Agencies like Saatchi & Saatchi, Wieden+Kennedy, Ogilvy and BBH trust us with their most complex licensing.
As appointed agents for rights holders including Hasbro, Universal Studios, Sesame Workshop, Sanrio, Cloudco and King Features, we clear much of the IP you'll want directly, with no clearance fees on what we represent. And when a campaign needs something we don't represent, our industry relationships mean we can usually still get it.
From first idea to final cut, we source the characters and clips, sell the idea in, negotiate the terms, facilitate the contracts, manage approvals and everything between. On set when needed, back again for renewals, and across whatever else comes up, so the agency can focus on the work.
DAVID BORN / FOUNDER & CEO
David has spent nearly two decades in entertainment licensing and knows the industry inside out. As Head of Licensing for FMCG & Promotions EMEA at Cartoon Network, then Manager of FMCG & Promotions at Warner Bros. Australia, he worked with brands including McDonald's, Colgate, Johnson & Johnson, Burger King, KFC, Ferrero, Kellogg's, Heinz, Samsung, British Airways, Cadbury, Facebook, Instagram and T-Mobile.
He founded Born Licensing in 2014 and has since signed over $50 million in deals with the world's biggest IP holders, from Disney and Warner Bros. to Universal, Paramount, Mattel and Hasbro.
Recognised in License Global's 'Top 40 Under 40', the 'Licensing.biz Power 50' and Brands Untapped's Top 100, his expertise and direct rights holder relationships are what let us push projects forward fast, often with no clearance fees.
David is based in LA. LinkedIn
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![Amber Cheung, Director of Licensing at Born Licensing]()
AMBER CHEUNG
DIRECTOR OF LICENSING
Amber has spent almost a decade in licensing, starting out in consumer products, first in Hong Kong helping British beauty and spa brands secure licenses across Asia, then in London helping to manage the Imperial War Museum's licensing programme.
Amber joined Born Licensing in 2019 and has since led some of our biggest campaigns, including Asda x Buddy the Elf, Sainsbury's x the BFG, Direct Line's 'We're On It' with RoboCop, Optimus Prime and the Teenage Mutant Ninja Turtles, Marvel's King Valkyrie, and Google Pixel x Love Actually.
Amber is based in London. LinkedIn
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![Alberto Massaro, Licensing Executive at Born Licensing]()
ALBERTO MASSARO
LICENSING EXECUTIVE
Alberto joined Born Licensing in 2023, bringing a background in screen acting, film production, writing and project management, and, before that, producing fashion and music shoots for magazines across Europe.
He's since worked on major global campaigns including Sainsbury's x the BFG, IAMS x Garfield, Google Pixel x Love Actually, Candy Crush Solitaire x Care Bears, Anchor x Popeye, Invesco x The Joy of Painting and The AA x Elves Behavin' Badly.
Alberto is based in London. LinkedIn
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![Emmet Wright, Licensing Manager at Born Licensing]()
EMMET WRIGHT
LICENSING MANAGER
Emmet brings deep experience in advertising and brand partnerships.
Before Born Licensing, Emmet was at Mekanism, where he helped found the agency's partnerships department and led integrations with major entertainment companies including Netflix, Apple TV+, Interscope Records and CAA. His background spans travel, entertainment, consumer technology and FMCG, giving him a sharp understanding of how brands connect with culture.
Emmet is based in Seattle. LinkedIn
