CHARACTER AND MOVIE CLIP LICENSING FOR ADVERTISING
GREAT CAMPAIGNS
DON'T START FROM
SCRATCH THEY BORROW
LIKE A TALENT AGENCY, BUT FOR CHARACTERS AND CLIPS.
We work with advertising agencies and their clients to secure famous characters and film and TV clips for their campaigns. And that's all we do.
License the right IP and you don't just borrow fame, you borrow its fanbase. An audience that already knows it, trusts it and feels something for it, ready for your brand to tap into.
We license characters and clips from film and television, animation, toys and games, famous icons, video games, viral videos, publishing, celebrity estates and more. Whether it's an iconic character or a clip that stops people mid-scroll, we have the experience, knowledge and relationships to make it happen.
As appointed agents for rights holders like Universal, Hasbro, Sesame Workshop and more, we clear the characters and clips you want, with no clearance fees on the IP we represent*, and will be in touch within 24 hours.
ICONIC IP WE’VE PLACED
ACCESS THE IP YOU NEED
When it comes to licensing in advertising, it's who you know and what you know. We have both. As appointed agents we represent Hasbro, Universal Studios, Sesame Workshop, Cloudco Entertainment, Sanrio, King Features and more, and we clear their characters and clips directly, with no clearance fees on anything we represent.
And if we don't represent it, we can usually still license it for you. We work directly with almost every major rights holder there is, including Paramount, Disney, Marvel, Warner Bros., Mattel, MGM, Sony Pictures, SEGA, Lionsgate, Bandai Namco, Fremantle, JoyPixels, the Bruce Lee Estate and Aardman. Clearance fees apply where we don't represent the IP, and we'll tell you where you stand from the first conversation.
WHY THE BEST ADVERTISING AGENCIES CHOOSE BORN LICENSING
The world's biggest agencies and brands trust us with their most complex licensing. Saatchi & Saatchi, Wieden+Kennedy, BBDO, TBWA, Publicis, Ogilvy, GREY, VCCP, Mother, DDB and BBH, among others, come to us because we back their ideas and deliver on what we promise. Their clients include Google, KFC, Samsung, British Airways and Tesco, some of the most recognisable names in advertising.
TELL US WHAT YOU NEED. WE'LL HELP YOU GET IT.
Send us your brief, script, or even a rough idea to get expert guidance on feasibility. You’ll hear from us within 24 hours, gaining you access to the world’s biggest IP with no clearance fees on the IP we represent*.
WAYS TO LICENSE IP
-
![He-Man and Skeletor licensed as characters for a MoneySuperMarket advert]()
Character licensing
License famous characters for advertising, from costumes to custom animation.
-
![Love Actually clip of Hugh Grant dancing licensed for an Old Navy advert]()
Film & TV clips
License a clip from a famous film or TV show for your campaign.
-
![Sindy dolls recreating a Thelma and Louise scene for a MoneySuperMarket advert]()
Thematic elements
Recreate an iconic scene or license thematic elements from a famous title.
-
![Kermit and Miss Piggy from The Muppets licensed for a Barclaycard advert]()
Puppet characters
License a famous puppet character for advertising and marketing.
-
![Action Man toy licensed for a MoneySuperMarket advert]()
Toys and games
License a famous toy or game brand for your next campaign.
-
![Street Fighter characters Ken and Ryu licensed for an AA advert]()
Video games
License a video game or its characters for advertising.
-
![Teenage Mutant Ninja Turtles Party Wagon licensed for an Uber advert]()
Famous vehicles
License an iconic vehicle from film and television.
-
![Bruce Lee's likeness licensed through his estate for a Boost advert]()
Icons via estates
License a famous icon or personality through their estate.
THE LATEST FROM BORN
Ideas, insight and news on how the world's most loved characters and clips power advertising's biggest campaigns.
LICENSING FAQs
-
There are no fixed costs or rate cards in advertising licensing. Fees vary depending on the IP, territory, media, campaign duration, and how prominently the IP features in the campaign. Different rights holders have different expectations, and those can shift depending on what else they have going on around that IP. Born Licensing can give rough estimates based on previous conversations, so you avoid spending time on a route that's out of budget. We also have the reputation, experience and connections to sell ideas in to rights holders, and we're well placed to negotiate fees that work for everyone.
-
Timelines vary depending on the rights holder, the usage, the creative and complexity of the campaign, and the number of stakeholders involved. Bringing Born Licensing in early helps avoid delays, because we know the right people to speak to. We can also usually tell you upfront whether your timelines are feasible.
-
No. The fact that content is publicly available online doesn't mean it's free to use. Most entertainment content remains protected by copyright and requires permission from the relevant rights holders.
-
If you're expecting the audience to make a connection with an existing IP, the likelihood is you'll need a license. Rights holders are extremely protective of their IP, and you wouldn't want to risk a costly legal battle. We're not lawyers and can't provide legal advice, but we'd always recommend not taking the risk.
-
No. Licenses come with specific terms and conditions. Rights holders define how the IP can be used, where it can appear and for how long, and they approve all creative before it goes live. Born Licensing can guide you through the process from start to finish.
Born Licensing welcomes Emmet Wright to the team as Licensor Manager for North America, Australia and New Zealand-based campaigns.