WAYS TO LICENSE IP FOR ADVERTISING
THERE'S MORE THAN ONE WAY TO USE FAMOUS IP
FROM COSTUMES TO CLIPS, AND EVERYTHING IN BETWEEN
Famous IP can work in a campaign in more ways than most people realise. You might bring a character to life in costume, cast the celebrity who plays them, license a clip from a classic film, or build a brand-new scene in custom animation. Each works differently, and each does something the others can't.
Whichever route you take, we handle it end to end, from finding the right IP to negotiating the terms and managing every approval. As appointed agents for rights holders like Universal, Hasbro, Sesame Workshop and more, we clear the IP you want, with no clearance fees on the IP we represent*, and give you a straight answer within 24 hours.
WAYS TO LICENSE IP
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Character licensing
License famous characters for advertising, from costumes to custom animation.
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Film & TV clips
License a clip from a famous film or TV show for your campaign.
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Thematic elements
Recreate an iconic scene or license thematic elements from a famous title.
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Puppet characters
License a famous puppet character for advertising and marketing.
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Toys and games
License a famous toy or game brand for your next campaign.
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Video games
License a video game or its characters for advertising.
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Famous vehicles
License an iconic vehicle from film and television.
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Icons via estates
License a famous icon or personality through their estate.
LICENSING FAQs
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There are no fixed costs or rate cards in advertising licensing. Fees vary depending on the IP, territory, media, campaign duration, and how prominently the IP features in the campaign. Different rights holders have different expectations, and those can shift depending on what else they have going on around that IP. Born Licensing can give rough estimates based on previous conversations, so you avoid spending time on a route that's out of budget. We also have the reputation, experience and connections to sell ideas in to rights holders, and we're well placed to negotiate fees that work for everyone.
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Timelines vary depending on the rights holder, the usage, the creative and complexity of the campaign, and the number of stakeholders involved. Bringing Born Licensing in early helps avoid delays, because we know the right people to speak to. We can also usually tell you upfront whether your timelines are feasible.
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No. The fact that content is publicly available online doesn't mean it's free to use. Most entertainment content remains protected by copyright and requires permission from the relevant rights holders.
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If you're expecting the audience to make a connection with an existing IP, the likelihood is you'll need a license. Rights holders are extremely protective of their IP, and you wouldn't want to risk a costly legal battle. We're not lawyers and can't provide legal advice, but we'd always recommend not taking the risk.
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No. Licenses come with specific terms and conditions. Rights holders define how the IP can be used, where it can appear and for how long, and they approve all creative before it goes live. Born Licensing can guide you through the process from start to finish.