HOW TO LICENSE MGM BRANDS
MGM (METRO-GOLDWYN-MAYER) HAS AN ICONIC PORTFOLIO OF TIMELESS PROPERTIES
MGM owns one of the world’s most extensive libraries of premium film and television content, much of which is instantly recognisable and highly sought after for brands hoping to engage a wider audience in their advertising and marketing campaigns. MGM’s catalogue includes over 4,000 movies and 17,000 TV show episodes.
MGM is a leading entertainment company, producing and distributing film and television worldwide across traditional and digital platforms. Born Licensing has deep experience helping agencies license MGM IP for advertising. We've handled numerous MGM campaigns and integrations, and understand the nuances of working with legendary franchises that have shaped popular culture for over a century.
MGM’s legendary entertainment portfolio spans decades of storytelling, innovation, and cultural influence. When you license an MGM property for your campaign, you’re not just leveraging brand awareness—you’re aligning with timeless cinematic icons and narratives that evoke emotion, sophistication, and global recognition. From classic Hollywood elegance to modern blockbusters, MGM’s brands offer advertisers a unique opportunity to connect with audiences through stories that have defined generations.
Key benefits:
Instant global recognition across film, television, and streaming platforms
Cross-generational appeal that resonates with both nostalgic fans and new audiences
Trusted entertainment heritage built on nearly a century of cinematic excellence
Broad creative potential across lifestyle, fashion, luxury, automotive, tech, and entertainment categories
MGM's most iconic brands for advertising
MGM's celebrated franchises give advertisers a wealth of creative possibilities, campaigns that inspire emotion, capture imagination and turn legendary entertainment into unforgettable marketing moments.
James Bond brings suave sophistication and global intrigue, delivering instant recognition and cinematic impact for premium, aspirational campaigns.
Rocky and Creed offer adrenaline-fuelled action and resilience, ideal for brands built on determination, strength and the underdog spirit.
The Addams Family blends dark humour and charm, resonating with both nostalgic and contemporary audiences.
Vikings brings epic storytelling and rugged adventure, ideal for brands seeking bold, heroic themes.
Legally Blonde and The Handmaid's Tale deliver powerful messages of empowerment, individuality and cultural relevance, appealing strongly to modern audiences.
BORN LICENSING’S WORK WITH MGM’S BRANDS
As a global leader in licensed advertising, Born Licensing has extensive experience helping agencies navigate the complex process of licensing MGM brands for campaigns. Having successfully facilitated multiple MGM licensing deals, we offer a comprehensive approach to maximizing the impact of MGM properties in your campaign.
Our team begins with a strategic brand assessment to identify which MGM brands best align with your objectives, ensuring the right fit for your message. We then guide you through the licensing process, simplifying rights clearance and usage requirements so you can move forward with confidence. Drawing on deep industry knowledge, we provide insights into successful MGM campaigns and share best practices to help you achieve optimal results. With global expertise and extensive experience working with leading entertainment properties across markets, we deliver the support you need to create campaigns that resonate worldwide.
Please note: Born Licensing is not a licensing agent for MGM. We are licensing consultants who help agencies understand and navigate the licensing process for entertainment properties, including MGM brands.
Licensing thematic elements from MGM’s Rocky franchise in Facebook’s first ever Super Bowl campaign. READ MORE >
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Boursoama Banque used thematic elements and character likeness from the Rocky franchise for this 60' spot. READ MORE >
Using thematic elements and character likeness from MGM’s Thelma & Louise for MoneySuperMarket’s Epic Sindy campaign. READ MORE >
Licensing audio from the iconic ‘Mad as Hell’ speed in MGM’s 1976 film Network for an Ovo Energy campaign. READ MORE >
Bill from Bill and Ted's Excellent Adventure was one of Walmart's many 'famous visitors' for their 2020 Super Bowl campaign. READ MORE >
Licensing an iconic clip from MGM's 1975 film 'Brannigan' for a Ford social campaign. READ MORE >
SPEAK TO US ABOUT LICENSING A CHARACTER OR CLIP
We license famous characters and clips exclusively for advertising and marketing. Send us your brief and we'll give you a straight answer within 24 hours. Please note: we don't handle consumer product licensing, film screenings, or clearance for non-advertising content, so we only respond to advertising-related enquiries.
Need consumer product licensing? Our partners at Born to License can help.
