HOW TO LICENSE MATTEL BRANDS

MATTEL HAVE A STRONG PORTFOLIO OF TIMELESS PROPERTIES

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Mattel owns one of the world's strongest portfolios of children's and family entertainment franchises.

For advertising agencies seeking to create memorable campaigns, licensing Mattel's iconic brands offers unparalleled emotional connection with audiences across generations. Born Licensing has extensive experience helping agencies license Mattel properties for advertising. We've handled numerous Mattel deals and understand the intricacies of working with brands that have shaped pop culture for over seven decades. Licensing a Mattel IP isn't just using a logo, it's tapping into the recognition and generational memories that make a campaign land.

Key benefits:

Instant brand recognition across global markets
Cross-generational appeal from children to nostalgic adults
Proven consumer engagement backed by decades of brand equity
Diverse category opportunities spanning lifestyle, automotive, fashion, and entertainment

Mattel’s most sought-after brands for advertising

Mattel’s iconic brands offer unparalleled opportunities for advertising campaigns that engage audiences of all ages.

Barbie continues to inspire with her fashion, lifestyle, and cultural influence, perfect for campaigns targeting female consumers.
Hot Wheels delivers high-speed excitement and adventure, resonating with collectors, automotive enthusiasts, and action-oriented audiences.
Masters of the Universe brings heroic storytelling and epic themes ideal for brands looking to communicate strength, empowerment, and adventure.
Thomas & Friends captures the hearts of preschoolers while appealing to parents through nostalgia, making it ideal for family-focused and educational campaigns.
Monster High offers a bold, fashion-forward universe that connects with tweens and teens seeking self-expression and inclusivity.
Polly Pocket, Barney, UNO, and American Girl extend this creative potential, providing playful, nostalgic, and relatable moments for campaigns across lifestyle, gaming, entertainment, and family audiences. Together, these Mattel properties enable advertisers to craft memorable, culturally relevant campaigns that resonate across generations and drive engagement.

BORN LICENSING’S WORK WITH MATTEL BRANDS

As a global leader in licensed advertising, Born Licensing has extensive experience helping agencies navigate the complex process of licensing Mattel brands for campaigns. Having successfully facilitated multiple Mattel licensing deals, we offer a comprehensive approach to maximizing the impact of Mattel properties in your campaign.

Our team begins with a strategic brand assessment to identify which Mattel brands best align with your objectives, ensuring the right fit for your message. We then guide you through the licensing process, simplifying rights clearance and usage requirements so you can move forward with confidence. Drawing on deep industry knowledge, we provide insights into successful Mattel campaigns and share best practices to help you achieve optimal results. With global expertise and extensive experience working with leading entertainment properties across markets, we deliver the support you need to create campaigns that resonate worldwide.

Please note: Born Licensing is not a licensing agent for Mattel. We are licensing consultants who help agencies understand and navigate the licensing process for entertainment properties, including Mattel brands.

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SPEAK TO US ABOUT LICENSING A CHARACTER OR CLIP

We license famous characters and clips exclusively for advertising and marketing. Send us your brief and we'll give you a straight answer within 24 hours. Please note: we don't handle consumer product licensing, film screenings, or clearance for non-advertising content, so we only respond to advertising-related enquiries.