LICENSING NEWS AND INSIGHTS FOR ADVERTISING
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LICENSING IN ADVERTISING
The campaigns making headlines, the deals shaping the industry, and what it all means for brands and agencies. Insight from the people who license the world's most loved characters and clips.
Licensing Video Games in Advertising
Looking to use video gaming gameplay, characters or consoles in your advert? Here we'll go through the process and results of using video gaming in advertising.
From RoboCop to Groundhog Day: The Top 10 Licensed IP Campaigns of 2020
From RoboCop to Groundhog Day: The Top 10 Licensed IP Campaigns of 2020
Embracing Emojis in advertising: 2Degrees speaks in JoyPixel Emojis across New Zealand
It all begins with an idea.
Leading UK advertising trade magazine “Campaign” NAMES its Top 15 Film ads of 2018
It all begins with an idea.
Wolverine vs. Hugh Jackman. Famous characters vs celebrities. Who wins the brand endorsement battle?
It all begins with an idea.