LICENSING NEWS AND INSIGHTS FOR ADVERTISING

THE VOICE OF
LICENSING IN ADVERTISING

The campaigns making headlines, the deals shaping the industry, and what it all means for brands and agencies. Insight from the people who license the world's most loved characters and clips.

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FICTIONAL CHARACTERS TELL ADLAND ‘CALL MY AGENT’ FOR BRAND WORK

Born Licensing has launched a new campaign positioning itself as ‘Agent to the Fictional Stars’. The ‘Call My Agent’ campaign imagines pop-culture icons Smurfette, Skeletor, Grumpy Bear, and Red from Angry Birds responding to requests to star in ads. ‘For Smurfs sake…a two-day commercial shoot without a body double?!’ Smurfette responds simply with ‘Call My Agent’.

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BORN LICENSING CELEBRATES THEIR 9 YEAR ANNIVERSARY

Since 2014, Born Licensing helped agencies worldwide to secure iconic IPs for their campaigns. Thanks to our strong relationships with some of the most legendary Rights Holders in the world - such as Paramount, MGM, Universal, Mattel, Hasbro, and more -, we had the honour to take part in successful and inspiring campaigns across several industries, bringing the creatives’ vision to life.

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