HOW TO LICENSE PARAMOUNT BRANDS

Paramount is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET,Paramount+, Pluto TV and Simon & Schuster, among others.

The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution, and advertising solutions.

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing, and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, available in more than 400 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of ViacomCBS Networks International, a division of ViacomCBS Inc. (Nasdaq: VIACA, VIAC). Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc.

Born Licensing has deep experience helping agencies license Paramount IP for advertising. Having successfully facilitated numerous Paramount brand integrations and creative campaigns, we understand the nuances of working with these legendary franchises that have shaped popular culture for over a century.

Why consider Paramount brands for your advertising campaign?

Paramount’s entertainment portfolio spans generations, genres, and global audiences. When you license a Paramount property for your campaign, you’re not just borrowing awareness—you’re aligning with timeless storytelling, cinematic heritage, and emotional depth that amplify brand impact.

Key benefits:

• Instant global recognition across film, TV, animation, and streaming

• Cross-generational appeal that resonates from nostalgic adults to today’s fans

• Built-in audience trust and engagement from decades of cultural relevance

• Diverse category potential across entertainment, fashion, lifestyle, gaming, automotive, tech, and more

Paramount’s most iconic brands for advertising

Paramount's world-renowned franchises offer endless creative potential, campaigns that captivate audiences across generations, inspire and engage, and turn entertainment icons into powerful brand assets.

• SpongeBob SquarePants brings timeless humour and optimism, delivering instant recognition and emotional connection across generations.

• Teenage Mutant Ninja Turtles offers action-packed energy and nostalgia, ideal for bold, high-impact campaigns.

• Star Trek brings themes of innovation, exploration and progress, ideal for technology and forward-thinking brands.

• PAW Patrol connects deeply with families through adventure and teamwork, perfect for family-focused campaigns.

• South Park enables bold, culturally relevant storytelling with an unmistakable edge.

• Yellowstone and Top Gun offer aspirational lifestyles, authenticity and cinematic impact that elevate brand storytelling.