HOW TO LICENSE PEANUTS CHARACTERS

Charles M. Schulz first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture.

In addition to beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the brand worldwide through thousands of consumer products, amusement park attractions, cultural events, social media, and comic strips in every format from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement to inspire a passion for space exploration and STEM among the next generation. Since 2020, the Take Care with Peanuts initiative has encouraged fans to look after themselves, each other, and the earth.

Audiences around the world have come to know a whole cast of characters: philosophical Linus and his crabby big sister Lucy; piano-playing Schroeder; attention-grabbing Sally; pals Franklin, Peppermint Patty, Marcie, and Pigpen with his famous dust cloud. But no one stole the show quite like Snoopy, the coolest beagle on the planet. From humble beginnings, Peanuts grew to become not only the best-loved comic strip in history, but a true global phenomenon.

Peanuts speaks a universal language, and has introduced a vocabulary all its own: "Good grief!", "security blanket", "You blockhead!" and "Happiness is…". For fans everywhere, happiness is Peanuts.

Born Licensing has deep experience helping agencies license characters and IP for advertising. We've handled numerous IP integrations and creative campaigns, and understand the nuances of working with a property as beloved and culturally significant as Peanuts, which has shaped popular culture for over seven decades.

Why consider Peanuts for your advertising campaign?

The Peanuts brand, featuring Snoopy, Charlie Brown, Woodstock and the entire gang, has captivated audiences for over seven decades with its warmth, humor and timeless storytelling. Licensing Peanuts isn't just partnering with an iconic property, it's embracing a global symbol of optimism, friendship and authenticity that resonates across generations, with the emotional depth and universal themes that help brands connect meaningfully with consumers worldwide.

Key benefits:

• Instant global recognition across TV, film, comics, merchandise and digital platforms

• Cross-generational appeal that unites children, parents and lifelong fans

• Emotional storytelling and cultural heritage trusted by audiences for over 70 years

• Versatile creative potential across lifestyle, fashion, retail, food and beverage, education, and family entertainment

Peanuts’ iconic characters and themes for advertising

From seasonal storytelling like It's the Great Pumpkin, Charlie Brown to enduring themes of friendship and hope, Peanuts gives advertisers a world of recognizable moments and emotions that connect instantly.

• Snoopy, with his boundless imagination and charm, embodies creativity, confidence and optimism, perfect for brands that want to inspire joy and self-expression.

• Charlie Brown represents perseverance, kindness and authenticity, a relatable symbol for campaigns rooted in empathy and resilience.

• Woodstock, Lucy, Linus and the rest of the gang bring humor, heart and a sense of community that resonates deeply with audiences everywhere.