HOW TO LICENSE WARNER BROS. BRANDS

WARNER BROS. HAS A LEGENDARY PORTFOLIO OF ICONIC ENTERTAINMENT PROPERTIES

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Warner Bros. owns one of the most influential and culturally powerful entertainment portfolios in the world. From blockbuster heroes to beloved animated icons, Warner Bros. properties have shaped global storytelling for nearly a century.

When you license a Warner Bros. brand for advertising, you’re not just tapping into widespread awareness: you’re aligning with characters, franchises, and worlds that hold deep emotional meaning for audiences of every generation. For advertisers and agencies seeking unforgettable creative impact, Warner Bros. licensing offers unmatched brand equity, cultural relevance, and global resonance.

Born Licensing has deep experience helping agencies license Warner Bros. IP for advertising. Having successfully facilitated several Warner Bros. brand integrations and creative campaigns, we understand the nuances of working with these legendary franchises that have shaped popular culture for over a century.

Key benefits:

As one of the "Big Five" major American film studios and a member of the Motion Picture Association (MPA), Warner Bros.’s entertainment portfolio spans generations, genres, and global audiences.

Instant global recognition across film, TV, animation, streaming, gaming, and consumer products
Cross-generational appeal spanning kids, teens, adults, and nostalgic fans
Massive built-in audience engagement, backed by decades of storytelling and cultural influence
Expansive category versatility ideal for lifestyle, fashion, retail, tech, automotive, food & beverage, gaming, and entertainment marketing

Warner Bros.’s most iconic brands for advertising

Warner Bros.' legendary portfolio gives advertisers an extraordinary range of creative possibilities, campaigns that are culturally relevant, emotionally compelling and instantly recognizable, transforming iconic entertainment into powerful advertising assets.

DC Super Heroes, including Batman, Wonder Woman, Superman and The Flash, deliver powerful themes of justice, bravery and empowerment, perfect for high-energy, aspirational campaigns.
Looney Tunes, with Bugs Bunny, Daffy Duck, Tweety and Wile E. Coyote, brings humor, nostalgia and animation-driven storytelling that resonates across all ages.
Harry Potter and the Wizarding World invite audiences into a universe of magic, curiosity and wonder, ideal for campaigns that celebrate creativity and discovery.
Scooby-Doo, Tom & Jerry and The Matrix span everything from family-friendly fun to bold, stylized cinematic impact.

BORN LICENSING’S WORK WITH WARNER BROS. BRANDS

As a global leader in licensed advertising, Born Licensing has extensive experience helping agencies navigate the complex process of licensing Warner Bros. brands for campaigns. Having successfully facilitated multiple Warner Bros. licensing deals, we offer a comprehensive approach to maximizing the impact of Warner Bros. properties in your campaign.

Our team begins with a strategic brand assessment to identify which Warner Bros. brands best align with your objectives, ensuring the right fit for your message. We then guide you through the licensing process, simplifying rights clearance and usage requirements so you can move forward with confidence. Drawing on deep industry knowledge, we provide insights into successful Warner Bros. campaigns and share best practices to help you achieve optimal results. With global expertise and extensive experience working with leading entertainment properties across markets, we deliver the support you need to create campaigns that resonate worldwide.

Please note: Born Licensing is not a licensing agent for Warner Bros., we are licensing consultants who help agencies understand and navigate the licensing process for entertainment properties, including Warner Bros. brands.

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SPEAK TO US ABOUT LICENSING A CHARACTER OR CLIP

We license famous characters and clips exclusively for advertising and marketing. Send us your brief and we'll give you a straight answer within 24 hours. Please note: we don't handle consumer product licensing, film screenings, or clearance for non-advertising content, so we only respond to advertising-related enquiries.