LICENSING NEWS AND INSIGHTS FOR ADVERTISING
THE VOICE OF
LICENSING IN ADVERTISING
The campaigns making headlines, the deals shaping the industry, and what it all means for brands and agencies. Insight from the people who license the world's most loved characters and clips.
Born Licensing welcomes Emmet Wright to the team
Born Licensing welcomes Emmet Wright to the team as Licensor Manager for North America, Australia and New Zealand-based campaigns.
Born Licensing brings Character Licensing Workshop to ad agencies
Born Licensing is launching its Character Licensing Workshop series to help agencies confidently navigate the world of entertainment IP, turning a complex process into a clear, practical creative opportunity. Designed for creatives, producers and business affairs teams, the sessions demystify character licensing and unlock its full potential in advertising.
Born Licensing brings Character Licensing Workshop to UK ad agencies
Born Licensing is launching its UK Character Workshop series to help agencies confidently navigate the world of entertainment IP, turning a complex process into a clear, practical creative opportunity. Designed for creatives, producers and business affairs teams, the sessions demystify character licensing and unlock its full potential in advertising.
Paddington: a perfect IP for brand storytelling
Optimism without irony, humour without edge. Paddington offers brands something rare in modern advertising: trust. Here's why the bear from Peru is a natural for brand storytelling.
Mr. Men Little Miss: icons of personality in the advertising space
Born Licensing is proud to announce that we now represent Mr. Men Little Miss as licensing agents in the advertising and marketing space, working alongside Sanrio to bring the iconic characters into bold, personality-led brand storytelling. With over 50 years of cultural relevance, the brand offers a powerful, playful way for advertisers to connect with audiences through instantly recognisable character and emotion.