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Working with Born Licensing on the 2025 Sainsbury’s Christmas campaign, specifically with the Roald Dahl Story Company for the BFG, was an exceptional experience. They provided flawless, proactive support and expert guidance throughout the entire process. Their professionalism and deep knowledge are unmatched, setting the highest standard for quality service in the licensing industry. The team was simply outstanding.

I make a point of working with people who are smarter, more plugged in and more talented than myself. David and his crew went above and beyond. They don’t know the word “no”. As Buddy the elf would say “You did it! Great job everybody”.

From creative development, through rights holders fee and usage negotiations to final contracts, the expertise, knowledge and support of David and the team at Born Licensing were invaluable in being able to deliver the Campaign. They took the time to truly understand the Client and Agency creative, the usage requirements and the budgets and were a key partner in the process. I would not hesitate to recommend them to anyone looking to license IP.

Working with the Born Licensing team was a total pleasure. We had a tricky situation in terms of time and creative - this together with our fair share US based rights holders & estates to contend with. Born Licensing’s calm approach together with their existing extensive knowledge of many rights holders helped us find our way through. Born licensing went over and above to deliver what was needed (including literally running contracts around town themselves to ensure signature and sign offs!) They are now my go to for anything licensing related.

Born Licensing is always at ready to help. Whether it be to brainstorm ideas that fulfil a brief, or to seamlessly facilitate negotiations and licensing, they make me feel that my project is their priority. I rely upon their expertise, and I trust them explicitly and am thrilled to have them as a partner.